Get ready to tune in, radio fans! Two beloved voices of the North are making a triumphant return to the airwaves, promising a fresh dose of local flavor on Nation Radio. This is exciting news for anyone who loves their local radio!
First up, we have Steve Colman, a familiar name to anyone in the North East, ready to light up your Saturdays on Nation Radio North East. From 10 AM to 2 PM, he'll be bringing his show to Newcastle, Sunderland, Durham, and Darlington. Steve, who has a long history with Metro and Smooth, is clearly excited to reconnect with his listeners. He stated, "I’m so happy to be back on the radio in the North East and hope to reconnect with my many former listeners on the brilliant Nation Radio."
Then, on Sundays, the Yorkshire airwaves will be filled with the voice of Paul “Griffo” Griffiths, also in the same time slot. Griffo, a well-known personality across Yorkshire, is equally enthusiastic about joining the growing station. He shared, "They have a hugely talented team who create brilliant radio and they are growing in some significant local markets which is really exciting. I can’t wait to get started playing Yorkshire’s Best Variety of Hits.”
But here's where it gets interesting: Nation Radio is clearly investing in local talent. Neil Greenslade, Nation Radio’s Group Programme Director, emphasized that both presenters bring valuable local experience. He also highlighted the stations' impressive audience growth in the North East and Yorkshire, suggesting that these additions are a strategic move to capitalize on their success.
And this is the part most people miss: The commercial impact! Helen Nolan, Commercial Director for the North East and Yorkshire, sees this as a pivotal moment, stating that the pair's arrival "marks an exciting new chapter" for Nation Radio. This move aims to strengthen their market position and create more opportunities for local businesses and advertisers.
So, how can you listen? Nation Radio North East is available on DAB Digital Radio, FM frequencies in Wearside, Durham, and Darlington, as well as online and via smart speakers. Nation Radio Yorkshire can be found on DAB, 99.8FM, and online at nationplayer.com.
What do you think? Are you excited about these returning radio personalities? Do you think local radio is still relevant in today's digital world? Share your thoughts in the comments below!
